So, the Murdochs have decided that the solution to the News of the World phone hacking horror is to close the newspaper. So, lots of people are going to lose their jobs while the people responsible for the culture at the paper make the announcement in sackcloth and ashes, assuming that sweeping away the title gets rid of the problem.
Astonishingly, the Government thinks it's the right decision. Hopefully, it won't dissuade the government from holding the enquiries that David Cameron promised yesterday.
What we've seen today is the combined effect of advertisers, figures from public life and even outraged readers attacking Murdoch's bottom line. His response is to remove the running sore. But it doesn't do anything to deal with the infection at the heart of this company. The boil is still waiting to be lanced.
At the very least all those who have had editorial control of the paper in the last decade should be sacked - whatever job they currently hold - and investigated by the police as part of their wide-ranging enquiry. After all, it is they, not the News of the World's current staff, who bear responsibility for dragging the paper into the sewer and beyond.
And surely no one can now think Murdoch is fit and proper person to run yet more of Britain's media. The company's desire to control all of BSkyB must be thwarted. It's turnover makes that of the News of the World look like petty cash. Over to you Jeremy Hunt; try to do the right thing; seek help if you're not sure what that is.