So the Sun has switched allegiance. Is anyone surprised? Does anyone really care? Do newspapers really decide what we think or how we vote? If so, then we truly get the leaders we deserve.
It is part of a larger pattern within the Murdoch empire, of course. James Murdoch's speech at the Edinburgh TV festival shows that the Sun's owners continue to think media is safe only in the hands of unaccountable billionaires.
It's enough to make you even more grateful for the riot of views, opinions and facts in the blogosphere.
I guess if nothing else the Sun's move confirms that the general election campaign has started!